Technology Blogging - How-To Guides, Digital Marketing, Tips and Tricks.

Thursday, November 15, 2012

If you are a website or blog owner and you are trying to apply search engine optimization techniques to it, then you must be considering backlinking. Before you do that, you need to know that there are two different types of backlinks: Dofollow and Nofollow. The differences between the two may not be significant for an average web browsing person, but they are two of the most significant terms for Internet marketers and webmasters. Confused? Here we are going to tell you more about these two types of backlinks in detail and how they are different from each other.
What are Dofollow and Nofollow links?

Dofollow links are hyperlinks that are able to tell the search engines like Google to pass along their page rank influence to outbound links. If you get or use dofollow links, then search engines will decipher your links as backlinks and you have more chances to receive positive values for your site’s ranking. Nofollow links are exactly the opposite. These are hyperlinks that eliminate the ability to pass on a page rank status to other websites. Nofollow links are not for crawling links by search engines which influence the rank of a blog or website in the search engines.

How Dofollow and Nofollow links work?

When search engine spiders visit and sweep through a site to browse through it and look out for content, it includes and pays attention to any link with dofollow attributes, and excludes any link that has nofollow attribute. Whenever the spiders come across sites with nofollow links, they can see the site where the link is directing, but cannot respond to it and follow the link. But when the spiders come across dofollow links, they respond and follow the link to the site where it is directing. If the spiders like the content on the next page, it is ranked even higher and better on the search engines.

Where Dofollow and Nofollow links are placed?

If you want better page rank and search engine status, you should try to post on high traffic, authoritative sites that are frequently updated. Whenever a reader enters for your site or blog, the search engines also look for the related backlinks. This means that the website to which you are linking will have related content to the site you are backlinking to. So, keep in mind that whether you are placing Nofollow or Dofollow backlinks, you should aim at having as many related quality backlinks to your site as possible. This will help in improving your authority status and search engine ranking on search engines. This will create an impression that many different sites with similar content want to backlink to your site, and will showcase your site as a worth visiting and worth sharing one.

Now that you know the differences between Dofollow and Nofollow links, you should make a wise decision and place the appropriate link at the right place on your site. This may need a little bit of technical knowledge, but it is really worth it.