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Saturday, November 10, 2012

How to Confirm Higher Revenue Through Advertisements in your Website?

Internet is considered as the largest platform for making fast cash. The reason that backs this fact is that it is now being used as a platform for advertising that tends to develop more new strategies that serve the purpose of marketing for some while as a source of income for others. Amongst all these things, website is one thing that can help you generate considerable revenue. There are a number of ways in which you can make money from your website which include:

Pay per Click (PPC): One of the largest advertisement networks is through Google AdSense PPC. This technique of earning money is based on the ads that you place on your website by embedding some part of the code. The revenue that these ads yield for you is based on Click through rate (CTR) and the cost per click (CPC). The greater the amount of organic traffic generated, the better will be the profitability. Yahoo Publisher Network is also another popular advertisement network that can help you generate considerable amount of revenue from website.

Affiliate Marketing: The use of website to direct potential customers to the business firms that it is collaborated with is called affiliate marketing. These services are usually based on the number of leads generated or the number of genuine users directed from various advertising techniques like linking to the text or writing reviews or through some banners that are posted on the website.

Cost per Mille (CPM): Business firms think of writing blogs only as a means to promote their business and build better relationships on a B2B or B2C platform but it is much more than that. You can place your ad on the blog pages that are most viewed. . The term CPM refers to 1000 page views. If your blog generates huge traffic, say around 10,000 visits per month, the amount that you get without any extra effort is $10. As you promote your blog page and as your traffic starts to increase, the probability of users to visit the ads posted on your website also increase and thus the income generated also increases.

Banner Based Advertising: There are a number of websites that have been developed only to cater to the ads that the companies post and the others leave spaces on the sides to display ads. These websites charge for the display of banners of business firms that tend to advertise their products and services through a pictorial representation depicting a few words about their services. You can simply lease some space on your website to this sort of ads.

Embedding text links: The websites that are developed for the sole purpose of advertisement may embed the links of some of the other websites in their text so that if the reader finds the content interesting and wishes to learn more, he may be directed to their website. This sort of advertising is very crucial since it requires a lot of relevancy. The reason is that in these cases, it is probable for the bounce rate to increase if the user feels that this is not what he was looking for.


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