Technology Blogging - How-To Guides, Digital Marketing, Tips and Tricks.

Monday, November 19, 2012

Just as the title of a well-written book draws the readers in, your page title also sums up the content in your web page. But unlike books, the very first job of a web page’s title is to communicate with the search engine spiders. After all, they are going to determine your web page’s relevance in the search engine results. In addition to that, the title you give to your web page and the descriptions you mention are the very first thing your readers are going to give attention to. If your web page does not have a catching title and descriptions, your readers have a valid reason to hover away from your page.

Writing an SEO optimized title and description
The title and descriptions you give to your web page should have a set maximum number of characters. Anything you write beyond the first few characters will not be shown in the search engine results. Titles and descriptions that are too long are ultimately cut off from search engine results, looking unprofessional as well as awkward. In addition to that, excess characters in your page titles and descriptions dilute your title’s keyword density. While this may seem to be very restrictive, it forces you to focus only on your page’s most critical keywords, thereby improving your title’s impact on the search engine results. The rigid structure of your title and descriptions facilitates elegance and simplicity, which are appreciated both by search engines and users.

Structure of your title and descriptions
Your business name or your goal of creating a web page should have prominence in your title and descriptions. Whenever your users search for you, the search results should list your web page first. If you are a local based business, you should include your location keywords too, so that you are differentiated from other national and international product or service providers out there.

Use of keywords in your titles and descriptions
Before you create a blog or website, you should know the keywords and phrases that your potential readers or customers may enter while searching for your company. There are specialized software programs that aim at gathering such keywords and key phrases for you. While some of them may overlap, each home, product or service page needs to have a small unique set of keywords. Use these keywords in your page titles and descriptions. Just like humans, the search engine spiders also read from left to right and from top to bottom. This means that you should place your important keywords as early in your title and descriptions as possible.

While writing a keyword rich content is an important element of optimizing a site, the keyword rich title and descriptions of the page pull it altogether. As with any other type of SEO writing, writing a title and descriptions also needs keeping a balance between user readability and keywords prominence. The keywords you use will be useless if your page title and descriptions are non-descriptive and nonsensical. Likewise, a beautifully written title will be worthless if it cannot rank high in search engine results pages. Therefore, you need to strike a balance between the two.